SEO for Doctors

seo for doctors

Whatever you do, whoever and wherever you are, you need Search Engine Optimization (SEO) to succeed in this dynamic digital age.

Why?

Well, because there are over 70,000 searches conducted on Google – the main search engine – per SECOND. Yes, that’s right.

Plus, 93% of online experiences begin with a search engine, and 67% of people click the first 5 search results on the first page of Google. 

This means that only the web pages that are ranked highly get the majority of the traffic while others are as good as dead and buried. Let this sink in.

Hence, it comes as no surprise that every site wants to feature at the very top and rank higher on search engines.

What is SEO?

The internet is perhaps the first source of information all of us turn to. Anything we want to find out about, a quick Google search delivers the answers within seconds.

These search engines are usually so accurate that with the first few results that pop up, we don’t need to scroll further. But how do Google or Bing know precisely what we are looking for? How do they rank the websites that appear on top of our search results?

This process takes place through Search Engine Optimization commonly known as SEO. It is a comprehensive marketing tool businesses use to rank themselves higher in search results by becoming searchable, relevant, and visible.

Through SEO websites depict to search engines that they are the very best when it comes to relevance and quality for particular keywords.

SEO for Healthcare

A couple of years ago, we used yellow pages or extensive directories to locate our nearest healthcare services. Today, yellow pages have almost disappeared – 80% of patients book their appointments online.

Search engines are more efficient for several reasons:

  • Faster

  • Pinpointed Location

  • Accurate

  • Comparable

  • Reviews

Consequently, doctors and physicians are interested in optimizing their standings on search engines for the following reasons.

Patient Trends

Patient-Doctor meetings are still going to take place in person. However, the initial information or contact is online. For doctors to be able to reach out to potential patients they must maintain a reasonable online presence.

Cost-Effective

Large scale advertising is both costly and has a temporary impact. On the other hand, using SEO to rank services higher is a more effective marketing technique – cheaper and longer-lasting.

It allows smaller clinics to compete more fairly with larger hospitals in terms of the services they provide instead of customers being overwhelmed by heavy marketing.

Avoid Bouncing

Users often leave a web page within 30 seconds of visiting it. This is referred to as bouncing.

If they are not willing to spend even that amount of time on the website, it is highly unlikely that they will be tempted to pay an actual visit to the doctor.

Therefore, engaging and interactive site content is absolutely vital. The more time customers spend viewing the content, the higher it will be displayed on search engines.

SEO Tools

Google or Bing is able to do this through a combination of General and Local SEO – a more specific subset of SEO.

How does SEO work? What features are taken into account?

  • Keywords

Search engines identify relevant articles through the use of keywords. For example, what is the type of clinic and where it is located?

  • Content

Sites with updated content and a number of active pages take preference over slow and inactive ones. As the number of users increases and more time is spent on a website, its ranking improves.

  • Site Reputation

The site should not be linked with any spam or harmful websites. As a result, they decrease the rating of that website. On the other hand, if it is connected with more active and reliable sites, its ranking goes up.

How Does Local SEO Work?

When searching for doctors or physicians, people do not want general results to appear – for example, a dentist in another city. They want to know about the best one closest to them.

Local SEO combines a number of localized factors to provide the most accurate information to the users. Thus, limited and more relevant results. Whereas, through General SEO, a host of unnecessary information is likely to show up.

It is easier to understand with the help of an example. A patient types in ‘Cardiologist Near Me’ on Google. He expects to find the best cardiologist in his town.

Google does the following:

1. Specific Information

The patient does not need to know about an orthopedic or general physician at this time. These results are automatically pushed down with cardiologists appearing first.

2. Location

The first few results that it shows are accompanied by a Google Maps location. This makes it easier for the person to identify exactly how near the clinic or hospital is.

3. Ratings

People leave reviews after visiting a healthcare center depending on the satisfactory or unwelcome treatment they receive. Naturally, more positive reviews will help the site rank better.

4. Timings

Before booking an appointment, patients want to know the timings of the doctors. If a certain specialist is not available in the timings suited to the patient, they might look elsewhere.

5. Associated Websites

A doctor can be listed on various sites and online directories. The reputation of these sites directly impacts the reliability of the doctor. If these sources are credible, then most likely the doctor’s website will be ranked higher.

Using SEO Effectively

Reaching the topmost search appearances is a gradual process; immediate results cannot be expected. However, by focusing on the following aspects of SEO, doctors and healthcare providers can improve their ranking.

  • Targeted Keywords

The content must be to-the-point and aligned with the audience the doctors are trying to capture. The keywords should be direct – specific treatment, location, services offered, etc.

  • On-Page SEO

Before an individual clicks on your website, they read the few lines under your Google search rank. These are known as meta-tags and are extremely important in grasping the attention of the viewer.

For a high ranked site, create unique meta descriptions (155-160 characters long) with adequate keywords, and those which tell exactly what your site/page is about. The more direct and relevant the information, the more a viewer is encouraged to click and visit.

  • Fresh and Engaging Content

Content can be in the form of blogs, images, or videos.

Its purpose is to keep users engaged long enough for them to think about availing the doctor’s services.

Firstly, the content must be relevant. A patient wanting to know more about heart treatment does not want to waste time on what steps to take in case of a sore throat.

Secondly, it must be simple enough for the reader to understand and connect with. Most readers do not read past the introduction if they feel the information is too difficult. Patients are looking for basic knowledge and are mostly unaware of medical terminologies.

To keep the users interested, visual aids like charts and photographs can also be made use of.

Another important aspect are the Header tags – also called the H1s and H2s. They tell the search engine what your site stands for, and thus work best with direct keyword usage. As a plus point, they are also great to grasp a visitor’s attention when they are simply skimming through a site.

It is also important for content to be regularly updated. A dormant site with outdated articles or videos is discouraging for potential clients. Especially, in the medical arena, research and developments occur frequently and must be incorporated.

With lots of quality content available, viewers on the pages are expected to increase. Search engines monitor this activity and rank these websites higher.

  • Local Search Optimization

Patients prefer doctors that are available in their town or city. In case of any emergency or follow-up visits, they don’t want to travel longer distances.

Health clinics should make sure that their addresses are clearly visible and do not contain any ambiguity.

Also, registering on Google Maps makes locating the clinic that much easier. Before the users even open the site, the search engine shows the location.

  • Off-Page SEO

Some factors that are not directly available on the website contribute its ranking in search results.

Through registering on Google My Business, the doctors provide details of their clinic including contact information and timings. These details show up on the search and patients can conveniently contact the doctor.

Doctors and physicians can also have themselves listed on online directories that link back to their original website and improve their reliability.

Similarly, linking their website with Social Media sites increases the amount of traffic they receive by broadening their reach. Another way to engage more clients is by participating in online discussion forums. This way the site’s online presence is more noticeable.

  • Technical SEO

Most people use the internet through their mobile devices. Thus, it is necessary to keep the website mobile-friendly and at the same time, it should not take more than a few seconds to load.

Users leave such websites before even viewing the content. To ensure a smoother process, technical staff can be hired.

Having dead-links is another major No if you wish for a high search engine ranking. As sites continue to improve and rebuild, the links continue to change. Not having the right link can result in the infamous “Error 404”, leaving a potential client feeling discouraged.

Therefore, always ensure correct redirecting of URL.

Conclusion

SEO is an incredibly effective tool that doctors and physicians can utilize to get more patients and provide better healthcare opportunities.

As the world turns into a global community, divided by borders yet united by the web, SEO brings everyone closer in their times of need.

In short, doctors can give their businesses a significant boost by leveraging SEO.

So, what are you waiting for? Invest in SEO today!

SEO for Doctors

2 thoughts on “SEO for Doctors

  1. Dear Madame, Dear Sirs!

    We offer sending newsletters of Your offers via contact forms to the sites ofcompanies via all countries of the world.

    website =» xn—-7sbb1bbndheurc1a.xn--p1ai

    WHAT IS THE MAILING OF WEBSITES BY CONTACT FORMS?
    This is a type of mailing using the contact forms that are located in the feedback section of the website and filled by our robot in a preset mode with a rate of a few thousand contact forms per minute, while the alphanumeric code from the pictures (CAPTCHA) is also solved.
    After that, the letters including your business offers are sent to the mailboxes of companies.
    When sending mailing by contact contact forms, it turns out that each website sends a message “to itself” and, therefore, all messages arrive in the inbox of the exact electronic address in which the company receives the business information.

    UTP:
    Fast one hundred % informing of organisations and site owners about new business offers.
    Search of new customers that other advertisements cannot find.

    AIM:
    Finding new customers that cannot be found through other advertisements.

    Benefits:
    1.one hundred % delivery of cooperation offers.
    2.Expansion of the customer base.
    3. Increase of the market segment.
    4.Mailings based on topics and regionality.
    5. Sending information to company officials.
    6. Demand study.
    7. Conducting marketing research.
    8. Studying public opinion and conducting surveys.
    9. Quick notification.
    10. Cost.
    11. Entering the international markets.

    Undeniable advantages:
    1.When sending mailing by feedback forms, all messages arrive in the inbox. When sending bulk e-mails, this can reach up to 5%.

    2.When sending mailing by contact forms it is possible to send a few million messages per 24 hours to inboxes. When sending bulk e-mails a few thousands arrive in the inboxes, the rest often either are not delivered or fill the spam.

    3. When sending mailing by feedback forms a letter does not get blocked by mails because it is sent from different websites. When sending bulk e-mails it is possible to send a few thousands of those but nevertheless all the IP addresses from which the mailing is done will be in “BAN”.

    4. When sending mailing by contact forms the very little amount of macro-synonims is used to form text and headings of the letter. When sending e-mail newsletters, it is necessary to use «macros» (synonyms) for each phrase and create ten thousand different headings.

    5. Many firms deliberatelly hide their electronic address and only leave a contact form for contacting with them.

    6. When sending e-newsletters, your business offer can be delivered to every employee of the firm, (which causes discontent) compared to mailing by feedback forms where the message is received at the electronic address specifically set up for cooperation offers.

    7.1/2 part of business emails are located on free mail servers, they are not very “searchable” by e-mail, but when sending mailing by feedback forms through these e-mail servers, all e-mails are hundred % delivered to the recipients.

    8. Only 30%-40% of firms are placed in the directories within two-three years, and all the rest are already placed in our VOIS databases and are waiting for your commercial offers.
    Thus that e-mails of businesses from directories are filled with spam, which means that they will not have such outcome as when sending mailing by feedback forms using our new WHOIS databases.

    9. Any kind of stop words in the headings or body of the message can be sent through contact forms. When sending e-mail newsletters, such messages either do not reach the recipient or end up in a junk folder.
    The list of stop words of mails includes almost all phrases and words that encourage your potential customers to take actions.

    Application:

    1. Searching for new clients.
    2. Quick informing of marketplaces about new business offers.
    3. Informing company officials.
    4.demand analysis.
    5. Conducting tenders.
    6.Conducting marketing campaigns.
    7.Conducting surveys and studying public opinion.
    8. Searching for clients in other countries.

    Reasons for ordering this service:

    1. 100-percent delivery of your letters and commercial offers to millions of organisations around all countries in the world.
    Every site sends a message to itself so all filters of mail systems are bypassed.

    2.Mailing by feedback forms is an ideal way in for conducting different researches of marketing, studies and surveys of public opinion on differentdirection and type of activity.
    When sending mailing by feedback forms, you will definitely know that your letter has been delivered to one hundred percent of consumers of your product and service and if a product or service is “poorly promoted”, then the potential issue lies in in something else, for example in cost.
    At the same time, within 1 week you will see demand for your own services and products, you will not need to spend funds on renting premises and other more time-consuming and expensive marketing events.

    3.Mailing by feedback forms is the most economical and quickest way to get your product or service to the markets of other countries.

    4. Mailing by contact forms is a tool for conducting all sorts of tenders.

    5.Weekly update of the database, as more than one hundred and fifty thousand new websites, are registered all over the globe daily, and you, in turn, get new potential customers.

    6. Full geographical scope for all countries of the globe.

    7. We offer customers that are not available through other types of advertisement.
    When sending mailing by contact forms, you will be able to reach out that part of your potential clients, that is impossible to “break through” in automatic mode in any other way.
    For instance, you will be able to deliver a business offer to those potential customers that were previously out of reach due to e-mail filters while sending e-newsletters.
    In reality, there is a very unusual situation: businesses in the directories are completely spammed with all sorts of offers while very little e-mails are sent to the rest.

    8. Unique technique of decoding the CAPTCHA.
    There are special services for decrypting numeric and alphabetic code (captcha/CAPTCHA). It costs 1 dollar to solve thousand CAPTCHAs.
    It follows from this that, processing 1 million websites the program decrypts 1 million CAPTCHAs, which costs thousand dollars only to decrypt captcha/CAPTCHA, and with our service this is free for you!

    9. By ordering mailing by feedback forms, you are promoting your product or service not to separate individuals, but to collectives, for instance domain .com, where more than 150 million commercial businesses from all over the world are collected (we have got samples of them from international zones for every country).

    10. Mailing by feedback forms is also a subtype of SMS mailing
    Mailbox that is linked to the contact form is the primary email of firms through which applications and commercial offers are sent. This e-mail is also set up for phones as it is necessary to respond to the information instantly so as not to misplace the application or the relevance of the commercial offer.

    11. The database of countries also includes all joint companies from all over the world closely related to or working with this country, for example, national communities and diasporas.
    Sanctions of mail systems and search engines?
    These mailings are an alternative to sending e-newsletters, therefore search engine sanctions and “Ban” do not apply to them.
    Mail delivers the data of letters to the inbox folder, as it goes through the “warm communication channel” from the new IP address of the internet resource to the corporate email of the same internet resource.
    In other words, these mailings “live in e-mails” and filters of mail systems do not respond to them, because mails have great trust in communication channels between websites and corporate e-mails.

    OUR DATABASES:
    You can purchase our databases separately from the mailing by sending us a enquiry by feedback form.

    MORE THAN 2000 VOIS DATABASES BY DOMAINS AND COUNTRIES OF THE WHOLE WORLD.

    SELECTIONS OF DATABASES BY THE MAIN CONTINENTS.

    COLLECTIONS OF DATABASES BY THE MAIN LANGUAGES.

    SELECTIONS OF DATABASES BY THE MAIN WEBSITE BUILDERS.

    SELECTIONS BY THE MAIN COUNTRIES OF THE WORLD.

    HOW TO MAKE AN PROMOTIONAL OFFER FOR MAILING BY FEEDBACK FORMS:
    The simplest text of the message + a few headings, the main goal is to interest the future customer, and they will read the rest on your internet resource.
    Most likely, all ads on your subject are already on the Internet, enter the necessary requests into the search bar and choose the most suitable ones.
    The headings are substituted replacing each other from .txt file.
    Only text messages are sent, links are inserted without problems, they are active. If the client needs pictures or more detailed information, then you should forward the client to visit your internet resource.

    In the letter:
    Text without pictures, since pictures do not pass through the feedback form.
    Your contact details:
    Internet resource address:

    Fields to fill in:
    Name:
    Country:
    City:
    Website:
    Several headings:
    Email for autoresponces:

    website =» xn—-7sbb1bbndheurc1a.xn--p1ai
    Price List =» xn—-7sbb1bbndheurc1a.xn--p1ai/en/price/

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Your Search Engine Surgeons

docs

At Rank Practice we specialize in SEO for Doctors.  We will perform all the search engine surgery needed to get the most new patients possible from your website.  Many of our clients have tried other digital marketing or medical SEO companies before, many with mixed results, and still do not rank where they would like for their services and keywords.  We understand that it is difficult for a doctor to find a reputable and trustworthy medical SEO company and will always treat you like our most important client.  We realize the competition level for a lot of the different medical services, and can deliver results you need to deliver new patients from your website.

 

Your Search Engine Surgeons

At Rank Practice we specialize in SEO for Doctors.  We will perform all the search engine surgery needed to get the most new patients possible from your website.  Many of our clients have tried other digital marketing or medical SEO companies before, many with mixed results, and still do not rank where they would like for their services and keywords. 

docs

We understand that it is difficult for doctors to find a reputable and trustworthy SEO company and will always treat you like our most important client. We realize the competition level for a lot of the different medical services, and can deliver results you need to deliver new patients from your website.

SEO for Medical Practices

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SEO for Medical Practices

stethascope

SEO for Medical Practices

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Patients... Stat!!!

content marketing

Content Writing

Our content writers specialize in SEO for doctors.  We generate massive amounts of unique new content for your medical services and keywords and local geography that the search engines need to see in order to give more validity to your site and move your site up the list.  Our professional team of writers are thorough, but also quick and efficient so we can keep the new content flowing month after month.

backlinks

Link Building

There is a lot of competition with doctor SEO, and our links are second to none.  We create links only on high DA sites, and have a wide variety from Web 2.0 sites, .edu links, Social Bookmarking sites, Social Media links, medical blogs and more.  The reasons you probably aren’t currently ranking are because you have low DA links and not enough variety of linking domains.  Also, you can take advantage of our medical niche blogs for some added juice for the most difficult to rank campaigns.

return on investment from seo

Tracking

At the end of the day, what you care about is getting new patients, and increasing your return on investment.  We are able to track everything throughout the campaign life-cycle, but we optimize our campaigns around calls, appointments, online bookings and new patients.  All of the campaign data is available, and you can check out what is the most important to you.  Patients.

Receive A No Cost Website Audit

Local SEO

local seo

Rank Higher on the Google Map

local seo for medical practices

For many local doctors, local SEO, the Google My Business listing and your position on the map is the most important piece of your search engine results. Many potential patients will book directly from the listing, and for most local services, the map with have a placement above all of the other listings. Needless to say, if you aren’t maximizing the potential of your Google My Business page, there’s a good chance that your potential new patients are choosing one of your competitors.

Our Local SEO for doctors strategies will integrate your website and your GMB listing so you will be ranked on both the map with your GMB listing and also in the regular organic search results. Rank as one of the top local businesses in your service areas, and get found when real customers in your area are searching for the services that you offer. Own the local competition by appearing in the Local 3 Pack of map listings and again on the organic page 1 results.

Rank Higher on the Google Map

local seo for medical practices

For many local doctors, local SEO, the Google My Business listing and your position on the map is the most important piece of your search engine results. Many potential patients will book directly from the listing, and for most local services, the map with have a placement above all of the other listings. Needless to say, if you aren’t maximizing the potential of your Google My Business page, there’s a good chance that your potential new patients are choosing one of your competitors.

Our Local SEO for doctors strategies will integrate your website and your GMB listing so you will be ranked on both the map with your GMB listing and also in the regular organic search results. Rank as one of the top local businesses in your service areas, and get found when real customers in your area are searching for the services that you offer. Own the local competition by appearing in the Local 3 Pack of map listings and again on the organic page 1 results.

Rank Higher on the
Google Map

local seo for medical practices

For many local doctors, local SEO, the Google My Business listing and your position on the map is the most important piece of your search engine results. Many potential patients will book directly from the listing, and for most local services, the map with have a placement above all of the other listings. Needless to say, if you aren’t maximizing the potential of your Google My Business page, there’s a good chance that your potential new patients are choosing one of your competitors.

Our Local SEO for doctors strategies will integrate your website and your GMB listing so you will be ranked on both the map with your GMB listing and also in the regular organic search results. Rank as one of the top local businesses in your service areas, and get found when real customers in your area are searching for the services that you offer. Own the local competition by appearing in the Local 3 Pack of map listings and again on the organic page 1 results.

Local SEO for Doctors

map

Local Search

We will help you stand out from the competition in your local market on the search engine.  We will optimize your Google My Business page and increase your medical practice’s local SEO presence.  Take advantage of all the potential new patients in your service area.

GMB map

Google My Business

You claimed an verified your Google My Business, filled out everything properly, but still aren’t ranking on pace with your local competitors in your geography.  Rank Practice will take you to the top of the local doctor SEO results.  Get ranked and start enjoying all the new local traffic and patients from your local listing.

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Local 3 Pack

Our Local medical SEO strategies will get your ranked in the Local 3 Pack for your services and target keywords.   Reach real customers near your location that are currently looking for your services.

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