SEO for Surgeons in 2021
Many surgeons often find they struggle to attract new clients for their services. With more people nowadays using the internet and a quick Google search to find assistance for their medical needs, you want to ensure your website ranks high on search engine results, and that’s where you’ll need to spend some time assessing your website’s Search Engine Optimization. With most people clicking on a site that ranks on the first page of results on Google, you’ll want to ensure your website comes out as high as possible. By taking a little time to adjust your website’s content and design, you can quickly start to attract more customers and widen your audience.
SEO for Surgeons – Why is it so important?
You may be wondering why implementing SEO for surgeons is so important. If you are looking to widen your audience, your online presence is critical to your success in this day and age. Nearly three-quarters of potential patients use Google and other search engines to research medical procedures. With many surgeries being so personal, it’s not something people always want to look for word of mouth recommendations for. One of the key reasons for using SEO within your website is to improve your website’s presence, which in turn will increase the audience you reach. You’ll no longer have to rely on recommendations from previous clients and can broaden your reach beyond your local town and city. Other reasons for implementing SEO within your site include:
Building your brand’s reputation
As a surgeon, you’ll know better than anyone how important credibility and a good reputation are within the industry. While it’s by no means an indication of anyone’s training and experience, the public generally believes that a site and company that rank highly on search engines offer a better service and have a good reputation within the industry. If Google ranks a business or service highly, it’s because they believe that what you offer is of benefit to its users. While this doesn’t suggest you should neglect the service you offer, a good ranking and a website with good content and design will help to improve your reputation over time.
Reduces marketing costs
If you’ve ever used local marketing campaigns, such as billboards or radio adverts, you’ll know the costs of these quickly add up. SEO helps you to easily and inexpensively drive traffic to your website and social media accounts, and if you have been struggling to attract new clients to your surgery, then this is a task you won’t want to skip out on. You’ll also attract quality leads as well as increasing the quantity, as everyone who finds your site will have been searching for relevant keywords and looking at surgeons or something very similar. If you have a particular local area you are looking to target, use local SEO to find the correct audience and potential customers. In time, you’ll be able to reduce marketing costs and then increase your revenue at the same time with good SEO for surgeons.
Top Tips for SEO for Surgeons
Now that you appreciate the benefits adding SEO to your website can have, you’ll want to ensure you use SEO efficiently for your site. There are some of our top tips for using SEO as a surgeon to help you attract new clients for your business and gain quick results from your work:
Before adjusting anything on your site, you’ll want to take the time to think about the customer you are trying to attract. Write down a list of all of the services you offer, or descriptions of your work, whether that’s reconstructive surgery or orthopedic surgery. Another important consideration is targeting your local area by using phrases such as “Surgeon in Orlando” or “Surgeon in Los Angeles”.
Through your keywords, you can strive to target both your very local area and the city or state as a whole, depending on where you live. If you are looking to create a good organic search presence, trying to use a specific phrase such as “breast augmentation Orlando”. Using broader keywords such as “plastic surgeons in Orlando” will offer more competition but may widen your reach. By using a combination of these two methods, you’ll be able to improve your results online and attract the customers you are looking for. Remember, it’s not just your website you need to use these tactics for, as your social media presence is also critical nowadays for your success.
Tracking SEO Results
While you may notice an increase in inquiries into your business, the only way to truly know whether your SEO efforts have worked is to track your results online. This will help you to identify areas of improvement and make adjustments to your site accordingly. By finding the keywords and options that work for your site, you can stop using those that don’t and experiment with different ideas until you find the one that clicks. There are so many different metrics available to you to track. Still, we suggest always checking the site ranking, traffic statistics and finally, the conversion rate to assess the success of your SEO efforts.
Impress your potential clients
While your search engine results are important for your success, remember that your site and social media account should also attract real-life customers. The content of your website and the first impression they receive from your home page can make or break your success. SEO for surgeons won’t be successful without an excellent website to back it up, so ensure your site is presented in a well laid out manner and offers all of the information a potential client might need to consider using your services.
In a competitive field, having good SEO is critical for your success in the future. With so many potential clients relying on Google instead of more traditional recommendation methods, your online presence will make or break your success rates in the upcoming years. By taking a little time out to assess your website and social media accounts, you can follow these tips above to increase your reach with this inexpensive marketing method.